AI-Powered Buyer Outreach for a Premium Korean Seaweed Brand
AI agents helped HornKim identify U.S. buyers, auto-update CRM records, and run personalized outbound campaigns without a manual sales team.
[ INDUSTRY ]
Food & Beverage
[ CHALLENGE ]
HonKim is a premium, clean-label Korean seaweed brand entering the U.S. market.
But expanding from Korea presented a set of classic GTM obstacles:
Finding the right U.S. retailers, distributors, and office-snack vendors required hours of manual research
Decision-maker data was inconsistent and difficult to verify
CRM entries needed constant manual updating
Writing personalized outreach for each buyer was time-consuming
The team lacked the bandwidth to run high-volume, high-quality campaigns
HornKim needed a system that could discover buyers, enrich data, update CRM fields, and send personalized outreach automatically.
[ SOLUTION ]
Bridgeleaf deployed an AI-driven system that automated HornKim’s entire U.S. buyer outreach:
1) Auto-Updating CRM
AI agents continuously scanned U.S. retailers and distributors, enriched buyer data, and kept all CRM fields current — no manual research required.
2) Automated Personalized Campaigns
AI generated tailored messages for each account and ran multi-step outreach sequences automatically, turning HonKim’s GTM into a fully hands-off workflow.
